In AdAge Google’s CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:

The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.

“Brand affinity is clearly hard wired,” he said. “It is so fundamental to human existence that it’s not going away. It must have a genetic component.”

Smart people like you, who read the algorithms as a profession, already knew this, but a large segment of publishers think search is mostly trickery and voodoo. If only the AdWords support team or Matt Cutts spoke with that level of clarity!

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