How to Adopt a Pro-SEO Culture at your Company

In House - A Column From Search Engine Land

The most successful SEO programs aren’t solely the result of a great SEO team. They happen because the entire company incorporates SEO into their portion of a given project, and everyone recognizes when it’s time to bring in the SEO to discussions.

Establishing this level of SEO buy-in throughout the organization is neither a fast nor easy task, but it’s very realistic and the ROI on this level of SEO engagement from the entire company is through the roof.

While this pro-active approach to SEO makes sense for any company, you really know it’s time to take massive action when: SEO is being left out of key decisions and discussions, projects go live without any SEO input until after the launch, or SEO struggles to get changes prioritized and live on the site. When you start to face these obstacles, it’s time to start getting others to do some of the SEO work for you because you are one person trying to push the titanic in another direction – it’s just not going to happen.

Below are a few things we do with companies to identify foster a pro-SEO culture.

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