You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as we look at the two year anniversary of Google’s Panda Update, the likelihood is that you have not. Rankings and traffic fluctuate for many reasons, most of which are not related to…

Please visit Search Engine Land for the full article.

Continue reading: 

How To Stop The Panic Before Asking “Have I Been Panda Slapped?”