Just Behave - A Column From Search Engine LandIn the last column, we explored some studies that indicate that conscious will might not be the cause of our actions, but instead might be just one of the effects of a motivator still undefined. Conscious will could simply be a feedback mechanism that helps us keep track of our actions and hides the degree of unconscious activity involved in our day to day activities. Conscious will allows us to keep thinking we’re rational, logical beings.

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