Just Behave - A Column From Search Engine LandSo far in the Human Hardware series, we’ve dealt with working memory (a just released study confirms the limitations of this. See my note at the end of this column), differences between sexes and Dunbar’s number (Parts One and Two). Today, I want to explore how we can look right at something and not see it. This is particularly true in online engagement, whether it be a home page, a portal, a landing page or a search results page. You’ve probably heard it referred to as banner blindness. It’s caused by two hardwired limitations, one in our eye and one in our brains.

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