Whenever people say there’s a new Google penalty, often there’s not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that’s going on, there’s more clues that make me thing this is indeed real.

First, let me start by explaining that I believe the -60 penalty isn’t an exact 60 rank reduction. I believe it comes in various forms, from -6, -30, -60, -150, -950 and variations in between. Overall, I think what causes such a Google penalty is a trust factor. If Google loses trust in your site, on some level, you might be hit with such a penalty.

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