Idiocracy is a disturbing movie about marketing leading to a dumbing down of society. In many ways, marketing seems to be heading down that path.
Using Twitter today made me further appreciate something Nick Carr mentioned, that as we use computers more we begin to think and act like computers. Short bursts. Logical but detached. Devoid of context. Always engaged in something, never fully engaged. Doing whatever is in front of us, etc.
With marketing being so easy to implement and measure, and every creator (and their dog) learning public relations, every day the web is becoming a bit more like the Guinness Book of World Records. This corn flake sold for $1,350 and this lady was stuck on her toilet for two years. And both of those stories were featured on CNN!
Content producers are trying everything to be remarkable. Some articles are so long that nobody will ever read them (the top 37,549 way to making money online, guaranteed) are being complemented by marketing strategies that aim to simplify complex topics into emotion driven sound-bytes, likeso:
State officials would not let Pro-Life, formerly Marvin “Pro-Life” Richardson, use his middle name on the ballot when he ran for governor in 2006. Secretary of State officials said the state’s policy prohibits slogans from being on the ballot.
But this year Pro-Life, a 66-year-old organic strawberry farmer from Letha, is running for U.S. Sen. Larry Craig’s seat as an independent. And because his full and only name is Pro-Life, the Secretary of State has no choice but to put it on the ballot.
Brawndo, the fake energy drink from Idiocracy, has actually became a real product. Here is one version of the future of marketing
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