You have probably heard the phrase “information architecture” but may not have given it much thought. That’s a mistake! In today’s article I am going to talk about why SEOs should care about the concept.
The Information Architecture Institute defines “information architecture as the art and science of organizing and labeling websites, intranets, online communities and software to support usability.” For most people, it is pretty intuitive to say that designing a web site that is easy for end users to navigate so they can find what they want will be good for business.
What may be less intuitive is how this affects SEO. Maile Ohye recently did a nice post about this at the Google Webmaster Central blog titled To infinity and beyond? No!. This post provides a great example of a scenario where a search engine crawler could possibly get tripped up. Here is what Maile described:
More: continued here
