Locals Only - A Column From Search Engine Land

Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline searches for local businesses. The type of local search consumers use depends on their degree of need. When comparing the top 10 IYP and print Yellow Pages headings as we did in today’s press release from the Yellow Pages Association, there aren’t many differences. The most frequent IYP usage mirrors consumer’s most frequent print Yellow Pages (PYP) usage.

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