Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially multivariate testing—are complex and are only appropriate for sites that get hundreds of conversions a day. Small- and mid-sized companies simply do not have the volume required to achieve statistical significance in a timely fashion except using simpler A/B testing approaches.
In this article, I will share a new formula and Landing Page Test Calculator that will tell you how many test versions your landing page can support, and therefore which test methodology is right for you.
