When you’re in an industry that is based on answering consumer needs, as all local search brands are, you’re hardwired to remain relevant. After all, the granddaddy of local search, the printed Yellow Pages, is 125 years young this year, born out of necessity in 1883 when a Wyoming business directory publisher ran out of white paper and had to print on yellow stock. And yet today, it’s a multibillion-dollar business morphing onto the internet.
Longevity in the business of local search boils down to one thing — never losing sight of our North Star, which is all about answering consumer needs. It sounds simple, but the mission can get lost in a constant rush for first-to-market status in interactive technologies.
So for emerging local search brands that are intent on starting their own 125-year story, here are some secrets to longevity:
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