Many larger companies are able to virtually dominate the organic search results through the sheer number of unique domains that they have to work with. For example, in addition to its corporate websites, Honda ranks in organic search with domains that are unique to its vehicle, watersports, engine, and motorcycle business units, among others. Provided the business propositions and/or products/services offered are unique, these rankings are helpful to searchers.
But we don’t all work for companies that have many diverse business units and unique websites. (Relatively) smaller companies can achieve similar organic search success by working with and through third-party sites to help build their profile in the search engine results pages (SERPs).
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