Link Week

This week I’m seeking some feedback for a future column with a working title of
Link Development Realities Versus What We Tell Our Clients

The idea for this column came from a client conference call I participated in this past week. As the call progressed, it became more and more evident that several of the participants in the call did not, to put this gently, have a clue what they were doing. I was in a situation where to refute what the call participants were telling everyone could easily make them look bad in front of co-workers, managers, etc.

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