The Virtual Earth blog wrote about how Live Search Maps can have sponsored ads, as icons or logos, embedded directly in the local results. This is a feature Google had at least since August 2006 and Google Earth had since February 2007. I am not sure how long Live Search Maps had these feature, but I now know they do.

To see these highlighted maps listings in Live Search Maps, conduct a search for Hotels In San Diego, CA in Live Maps and you will see this:

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