If you’re an in-house SEO, you probably work with another in-house team that manages paid search campaigns, or vice-versa. Because you’re working for the same company you know these people are “on your side” but at times tension can arise when “competing” for…

Please visit Search Engine Land for the full article.

Link to original:

Live @ SMX West: In-House SEO And PPC: What You Can Learn From Each Other, Optimally