100% Organic - A Column From Search Engine Land I know. I know. Seasoned search engine optimization (SEO) professionals might yawn and roll their eyes when the subject of meta-tag optimization comes up, as they might think, "Meta-tag optimization is SO 1990s."

Personally, I think meta-tag content gets a bad rap because, in the past, many SEO professionals and website owners exploited meta-tags to achieve undeserved search engine visibility. As a result, the tags’ content was devalued in favor of other criteria. Overall, though, if you look at the big picture, meta-tag abuse contributed to the evolution of better, more accurate ways for determining the "aboutness" of web documents.

As an SEO professional, I optimize meta-tag content because there are multiple reasons to use meta-tags on web pages and other files, apart from ranking purposes.

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