Yesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program.

UK advertisers will soon be incentivized to migrate their Google AdWords campaigns to adCenter campaigns. The program consists of a three level promotion, a bronze segment, a silver segment and a gold segment. Each segment gets a different level of support and a different amount of free adCenter ads.

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