Last Tuesday afternoon, I got a phone call from a director atYahoo Small Business who asked if I wanted to testify in front of Congress at a hearing of the US House of Representatives’ Committee on Small Business about search marketing. Now less than a week later, I’m speaking before Congress about the benefits for search marketing for small businesses!
The committee needed a witness that had a good search marketing experience to balance out the panel of witnesses, some of whom had been banned from Google. The committee wanted a full range of witnesses, all with different experiences from using search marketing. I think they wanted me because I was a retailer, and an author, and a consultant, so I had a pretty wide range of search marketing experiences to draw from.