Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my book. But as SEO has matured, I find myself wondering if the importance of good site architecture — search engine friendly design — has become lost as an advanced technique itself. And has the battle for links caused us to segment too much into different halves of an SEO "house." Is SEO splitting apart?
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