A reader sent us an example of the new Google Merchant Search live and in the wild. What’s Google Merchant Search? After a little poking around, it appears to be a new but unannounced program in beta where people can comparison shop services like loans.

Here are the Google Merchant Search FAQs, and here is a demo page. From the looks of it, you can compare loan providers, you can pick a vendor and then speak with a lender – all through this system.

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