While at Pubcon I did an interview with Ralph Wilson about link building. I have got wayyyyy too chubby, but I think the video turned out ok outside of that. And there is even a guest appearance of Abraham Lincoln in the video!!! 🙂
Invesp referenced me on a top marketers list. Classic ego-bait that worked great. I got so many Twitter followers this past week that I thought someone released a Twitter spam software program or something…and then I remembered the top 100 marketers list and knew it went well. 😉 It was popular enough that even follow-uppost about it got lots of exposure. If you don’t understand egobait, then this is a great resource to study and emulate. People love awards and anything that strokes their ego or gives them a sense of purpose or sense of community and belonging.
Simplicity as a marketing strategy…it works! I am trying to create a few new features on this site (and off it) that should support simplicity and make SEO more accessible to the average webmaster.
The RIAA is now trying to go after ISP level filtering rather than suing their customers.
According to comScore, Youtube represents 25% of Google’s US search volume. They may be losing money, but renegotiation with partners on payouts and improved ad technologies will eventually turn Youtube into a huge revenue stream. Youtube holds a lot of contests and could easily turn revenues up if they can figure out a way to make Youtube ads more social and interactive. Google has always been great at public relations…if they advance their ad network to offer such services they could make their unprofitable media highly profitable.
Digg is burning through cash, but may be working to create a social ad unit:
One experiment Digg is working on, says one source close to the company, is a self service advertising product that will be somewhat similar to Google Adwords, but with a twist. The product would insert advertisements into the Digg news stream (presumably clearly marked). Where those ads end up, and how much an advertiser pays per click, would be based on user feedback.
So users would have the ability to vote on advertisements in the same way they vote on stories. The better ads, as determined by Digg users, will get more prominent placement and a lower cost-per-click.
That takes public relations and social media to the next level…allowing Digg to make revenue from their attention stream, and allowing advertisers to promote content that is well aligned with user interest…rather than having advertisers set up fake accounts to do guerilla marketing.
Alan Rimm-Kaufman explains click volume vs profitability“to generate more total profit dollars by moving higher on the page, clicks have to rise faster than per-click profit falls.” He also shared this 2004 Atlas image on Google click potential by rank:
Frank Watson highlights a start up gone bankrupt due to a botched deal with Google, and presumes that the Google/Yahoo! search deal was simply to stop Microsoft’s advances in the search space. Most market makers actively manipulate the markets they manage…doing so is too profitable to ignore.
More: continued here