Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in the controversy. But when the attention dies down it turns out few marketers hold true to their promises and stick with their principals.
It is usually the unsung heroes that make a difference, not as a cheesy marketing strategy, but because they believe in doing the right thing, even if it is at great personal cost.
Not sure if you remember the hoopla about Jason Gambert (professional douchebag) trying to trademark the word SEO, but many industry professionals were up in arms about it. In spite of some of the larger companies having big-jaws-a-flapping and in house legal teams, and the industry having perhaps some of the MOST USELESS AND SELF PROMOTIONAL cash flush “non-profit” trade organizations in the entire world (cough…SEMPO…cough), Rhea Drysdale was left to spend a couple years and $17,004.33 fighting the bogus trademark.
A few years back I spent about $35,000 to $40,000 fighting Traffic Power, and while it was painful back then, to this day I am glad I did it. But one of the things that surprised me back then was that for all the noise, few people cared enough to offer a $1 to help fight the good fight. Some friends helped in a big way…but I was still like $30,000+ in the hole and stuck dealing with a lot of stress.
Lets not leave Rhea with that feeling. 😉
Her Paypal email address is firstname.lastname@example.org. I just donated $566.81, and if about 29 more of us do the same, then we will help cover her legal expenses. Even if you can’t donate that much, every $ helps…given the size of the industry (and the alleged concern certain individuals showed) we should easily be able to cover 100% of her legal fees. Even at the $50 or $100 level, it will still add up quickly with your help. Please shower Rhea with links too…she earned them 😀
Update: Its worth adding that Jonathan Hochman collaborated early in this case with Rhea and choose a different legal strategy. He also spent about $10k fighting this battle but the court threw out his challenge on a technicality, so while many of the other industry supporters were nothing more than self promoters, Jonathan is also a good guy here.
More: continued here