Google Trends: McCain Palin

After reading yesterday about how savvy both US presidential campaigns seem to think they are about search marketing, I decided I’m going to take a closer look at watching them. In particular, I noticed yesterday that both seemed pretty lame when it came to tapping into rising queries that you can spot onGoogle Trends. That’s what I’m going to be watching in particular over the coming weeks — and today’s a good start. Google Trends is lighting up with searches for McCain’s vice presidential pick, Alaska governor Sarah Palin. How are the campaigns responding? Not so well.

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