In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the
competition. Today: news from the search engines, today’s in-depth look: search stats you need to know (August 2008), not-so-light reading: the bible of the search industry, and this week’s free tips and tools.
News from the search engines
Google AdWords: Happy 10th Birthday, Google
So, you’re turning ten, eh? Well, let me say a few words starting with “thank you”. Google, for all of the fussing and complaining I may do at times, I’m glad you and I met. Not just for the amazing search engine that has certainly impacted the internet in a tremendously positive way, but for leading the charge on privacy, data driven marketing, transparency, etc. Without you, my job wouldn’t be as interesting as it is. So thanks again for that. Oh yeah, and thanks for my Google mini-fridge, too. It doesn’t get drinks that cold but it is the best vendor perk I have when you consider all of the useless mugs, notepads, and heavy pens out there. Now, about that Google Labs t-shirt…
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