SearchCap: The Day In Search, August 18, 2008

Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.

From Search Engine Land:

  • Using Competitive Intelligence To Protect Your Brand
    Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive…
  • Industrial Strength: New Column From Search Engine Land
    Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together….
  • Google Testing Showing Blog Results Instead Of Sitelinks?
    Jesse from the Pink Cake Box sent me a screen shot of Google testing a different form of Google Sitelinks. Instead of showing Google Sitelinks under a search listing, Google was showing relevant blog posts from her blog. Here are pictures illustrating this:…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

More: continued here


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