SearchCap: The Day In Search, August 21, 2008

Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.

From Search Engine Land:

  • When Keyword Research and Search Data Deceives
    As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site’s information architecture? Does our web analytics data validate our keyword research?…
  • Yahoo Adds New Site Stats As Part of Site Explorer Redesign
    The Yahoo Search Blog announced that they are testing out a new design for Site Explorer plus offering a variety of new stats about web sites….
  • Small Businesses, Conversion Rates, and Online Video: A Good Mix?
    Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating…
  • Yahoo Search Launches iPhone Safari Version
    Yahoo has built a mobile Safari version of Yahoo Search for the iPhone. Ryan Grove, a Yahoo developer, blogged about the experiencing of building out the application. In short, the mobile Safari version gives you almost all of the features the normal Yahoo Search gives you, but with fewer ads…
  • Making The Business Case For SEO
    So what’s the ROI on this SEO program you’re recommending? How much revenue upside is there? What will it cost? How does this stack up against the fourteen other projects we’re working on right now? Are these questions familiar to you? They are to me. I hear them in…
  • Microsoft & Yahoo Shuffle Business Internally
    While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company….
  • The Case For Speech-to-Text Analysis In Multimedia Content Discovery
    There have been several recent announcements surrounding the application of speech-to-text analysis in consumer search settings. Google announced its Political Gadget, enabling visitors to search the spoken word of content within YouTube Presidential candidate’s channels. Adobe plans to include speech-to-text features in future versions of its video authoring applications,…
  • Day Three: SES San Jose ’08 Recap
    Day three of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found, covering the day’s sessions, news and activities:…
  • An Overlooked Niche: Marketing To Hispanics Online
    There is no doubt Hispanics are online. And for most of them, the Internet is about connecting with their friends and family and keeping in touch with the latest happenings in their world. However, advertisers have fallen short in actively targeting this portion of the population, in particular with search…
  • Microsoft’s Photosyth Opens To The Public
    Microsoft’s Photosyth is transforming from a Microsoft Live Labs experiment, featured on the BBC’s “How We Built Britain” television series and in select other rarefied contexts, to a what can only be described as “totally cool” consumer application….
  • What If It Isn’t Linkworthy?
    Some client scenarios can be uncomfortable. Among them is when the client has worked especially hard to create a content area that they feel is linkworthy, and thus should attract links, but you, as the person who has to go get those links, aren’t quite as enthusiastic about the…
  • How to Adopt a Pro-SEO Culture at your Company
    The most successful SEO programs aren’t solely the result of a great SEO team. They happen because the entire company incorporates SEO into their portion of a given project, and everyone recognizes when it’s time to bring in the SEO to discussions. Establishing this level of SEO buy-in throughout…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Other Items

Recent Hot Items From Sphinn, Our Social News Sharing Site:

More: continued here


Admin / Webmaster for A+ Computer Professionals, and its website located at