SearchCap: The Day In Search, August 26, 2008

Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.

From Search Engine Land:

  • Google Now Searching For Synonyms
    Blink, and you might have missed it. Google’s now doing synonym searching. It’s something they quietly noted in a past Google blog post and one that comes up again today in a post that covers how Google uses experiments to improve the search interface….
  • Sir, Would You Like Fries With Those Links?
    Recently in several SEO forums I noticed a number of threads discussing ways to find and build "economical" links. The forum participants wanted to know how they could initiate "safe" reciprocal linking as well as "fast" submissions to free article directories. They reasoned these tactics were worth doing because…
  • Social Media Marketing ROI- Metrics and Analysis
    When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were…
  • Register for SMX East Now — You Save $400
    Register for SMX East today and get your ticket for the must-attend interactive and search marketing event of the year. You save $400 by registering now. SMX East will be held October 6-8 at the Jacob Javits Convention Center in New York City. SMX East will deliver……
  • MapQuest Introduces New (Beta) Look, Features
    AOL’s MapQuest remains the top brand in online mapping and is still the most visited mapping site, despite recent gains by Google Maps. However, as the "incumbent" MapQuest has been somewhat resistant to experimentation and slower to adopt new features. But this morning the site is launching what promises to…
  • Search Illustrated: Organic Vs. Paid Overall Performance
    A lot of times paid and organic search campaign results can look very different. Especially at launch, organic conversion cost will seem much higher as rankings and, consequently, ROI take time to appear. This week’s infographic demonstrates how organic search campaigns can show more cost-effective long-term performance:…
  • Finally Gets Google Suggest Feature
    After being in testing for literally years, Google Suggest is finally coming to This is the feature where as you start to type in the search box, related searches automatically appear below where you are typing….

Search News From Around The Web:

Applications & Portal Features

Business Issues

    Link Building

    Local, Maps & Mobile

    Paid Search & Contextual


    SEM Industry

    SEO & SEM

    Social Media

    Video, Music & Image Search

      Other Items

      Recent Hot Items From Sphinn, Our Social News Sharing Site:

      More: continued here


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