Below is what happened in search today, as reported onSearch Engine Land and from other places across the web

From Search Engine Land:

  • Facebook Search Box Is Low-Hanging Fruit For Microsoft
    Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a…
  • Cinco Doh! Mayo: Ask.com Spells Cinco de Mayo Wrong
    If you take a look at the Ask.com home page, you might notice a glaring typo on the Cinco De Mayo theme. Ask has a glaring typo, where they spelled ‘De’ as “Do.’ However, if you click through, Ask.com does link the result to the correct spelling….
  • Make Your Ads Better: Three Powerful Techniques
    Tomorrow I’m giving a talk at the eMetrics summit in San Francisco. A search marketing perspective can often seem “refreshing” in the context of the discipline of marketing in general; it even seems to go against the grain a bit. I’ll be telling the eMetrics audience a bit about…
  • Use Universal Search to Leapfrog Local Rankings
    Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of…
  • Seven Tactics For Leveraging Paid Search To Build Brand Awareness
    Everyone managing cost-per-click (CPC) campaigns lives by three magic letters that can make the difference between a friendly pat on the back and a hefty push on the back… out the door. Those letters are ROI (return on investment). Put another way, are you bringing in more money from your…
  • Changes To Google UK Trademark Policy Will Result In Lawsuits
    In the US marketers may use competitors’ trademarks as keywords, so long as they don’t appear in the ad text itself. Previously Google used a more restrictive policy in the UK, not allowing use of competitors’ trademarks at all. Last month the company changed its UK rules to conform to…
  • I Believe In the Google -60 Penalty
    Whenever people say there’s a new Google penalty, often there’s not confirmation from Google that such a thing exists and even other webmasters may disagree that the penalty does exist. But with the -60 penalty that’s going on, there are more clues that make me think this is indeed real….
  • Beware: Google AdWords Phishing Attempts Continue
    Google adwords fuel new URL attack from IDG News reports that the AdWords credit card phishing attempts continue to be a problem. Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When advertisers go through the link and update their…
  • Yahoo Next Steps: Google Deal, AOL Purchase & Pleasing Investors
    The question of the day seems to be how low will Yahoo go when the US stock market opens later today. Even I, optimistic about Yahoo’s chances on its own, don’t expect it to rise. But maybe the latest blog spin from Yahoo, along with formal news of a deal…
  • Leaving Las Yahoo: Microsoft’s $5 Billion Mistake?
    If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed…
  • Microsoft Yanks Its Offer For Yahoo
    Microsoft has decided to withdraw its offer for Yahoo and not pursue a hostile takeover bid, according to a letter from Microsoft CEO Steve Ballmer, just released: “Clearly a deal is not to be.” This marks an amazing turn in the MicroHoo drama. When the acquisition bid was first announced…

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