Trina Robinson of NBC 6 interviewed Zach Hoffman, Founder and CEO of Internet Marketing Agency (Search Engine Operator, Inc.) for a segment on “South Florida Today” about protecting your reputation and privacy online. Zach provides some interesting insight as to the Online Image Enhancement service provided by that helps individuals and corporations manage the reputation being portrayed on the pages of search engines like Google, Yahoo and MSN/Bing. Trina really asks some great questions managing one’s reputation with Online Image Enhancement and Zach’s before and after examples of what search results for a celebrity who has been accused of a DUI might look like before and after they have been managed through’s Online Image Enhancement service make the concept clear and easy to understand. About Online Image Enhancement by The documents which reside on the top of the search engines’ results are considered to be the most relevant through the search engines’ mathematical algorithms and these algorithms consider many variables in their equations. The variables include, but are not limited to, document’s content matching the search query at hand, the document’s age (could be positive or negative dependant on the type of document) and most importantly, the documents referrals from other websites (links). The only effective strategy for removing items from the top of the search engine results is to develop replacement content (assets) and satisfy