Small Businesses, Conversion Rates, and Online Video: A Good Mix?

Can using online video adverting get your small business to quintuple traditional search engine marketing conversion rates? How about increase them sixteen-fold? While it would be irresponsible for anyone to promise results like these, there are some very interesting early indications in the marketplace about the benefits that integrating effective online video advertising can have on a search engine marketing campaign.

Our column last month generated a fair bit of buzz when we reported some stats from a recent FindLaw piece of research: That consumers typically visit an average of 4.8 web sites before deciding which attorney to select, but that when lawyers added video to their respective web sites, this number decreased fairly substantially, to 1.8.

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