This week’s SMN Webcast explores a highly debated topic in search today: the “social graph.” Is this the wave of search marketing’s future – or just another passing fad? Chris Sherman, Search Engine Land’s Executive Editor, will look at how much time and resources search marketers should devote to social search campaigns. He’ll also discuss the types of social media sites that appeal to search marketers, how you can leverage the “social graph,” how campaigns can go viral and produce tons of traffic, and how to sustain the interest after the initial spike fades. The webcast is free, and registration is open here, or at the Search Marketing Now website.

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