Next week, we have another doubleheader for our sister company, Search Marketing Now: On Tuesday, join Gord Hotckiss and James Lamberti for a webcast on “Search as a Strategic Planning Tool.” How can you use search to better understand your customer demographic – or to size your market opportunity? How can you use search to gather competitive intelligence?
Then on Wednesday, Greg Sterling will look at the current landscape of local search, and how brand marketers can take advantage of this evolving channel – in a webcast titled “National Brands Marketing Local.” Search Marketing Now webcasts are live, educational presentations – these start at 1 PM Eastern and last between 35-50 minutes, including a Q+A session with the speakers. Registration is free — join us! Special thanks to our sponsors, comScore and TMP Directional Marketing.