Locals Only - A Column From Search Engine Land

Economic waves rise and fall and Internet retailers are as vulnerable to capsizing as any business. Why do some local businesses seem to ride it out more easily than others? What can you do to help your business stick around until the next break in the storm? Here are some common sense answers to how you can not only survive tough times, but flourish. If you can hang tough in a downturn, you’ll be in a position to breeze through when times get better.

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