Social Media Marketing ROI- Metrics and Analysis

When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success.

While many people argue that the current metrics are no longer applicable, here’s a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns.

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