Posted by Sam Niccolls


Five Thumbs

  • Eric Schmidt – What the Internet Will Look Like in 5 Years:
    Google’s CEO takes a look into the future and talks about some of the ways the internet will change, such as Chinese language sites outnumbering English language sites, an increase in the number of digital natives in the tech workforce, and the difficulties search engines have around ranking real-time search.
  • Retailers Going Too Far Tracking Web Habits:
    I’m probably the only person on earth who puts items into his shopping cart and intentionally abandons sites in order to get product discount e-mails a week or two later, but the USA TODAY discusses two issues that are hot button topics for more normal consumers: Cookie usage and behavioral targeting.
  • Grammatically Incorrect Keywords:
    In her Search Engine Journal Post, Susanna Speier talks about how even though grammatically incorrect keywords aren’t going to win you any spelling bees, they might be the ones that’ll make you the most honey, er-um money.

Four Thumbs

  • Halloween E-mails:
    Campaign Monitor’s Halloween E-mail Roundup shows some creative, brand specific examples of Halloween e-mails that’ll give you some last minute idea fodder for this year or things to think about for next year.     
  • Update on Google Rich Snippets:
    Google has been working on better using structured data and expanding rich snippets for a while, but this week’s post on the GWC blog calls attention to improved documentation and tips around their rich snippet testing tool.
  • WSJ – Why E-mail No Longer Rules:
    You may have caught the Wall Street Journal post earlier this month, but if you didn’t, it’s worth a read. The negative backlash across the e-mail industry continues several weeks later.

Three Thumbs 

  • Integrating E-mail with Other Marketing:
    A well executed e-mail is no different from a fine wine… it’s good on it’s own, but it’s better when given the right pairing. In a useful post centered around e-mail marketing, Joel Book addresses how the most successful e-mail initiatives integrate with other marketing efforts.
  • Google Analytics Qualification Test:
    GA has had a more heavyweight certification for agencies for some time, but now available to individual marketers is a test that gives web analytics users personal certifications.
  • Creating a Multi-Cultural Website:
    If you’ve ever tried to market a product internationally, Forrester’s post about the importance of market research when creating a multi-cultural website might strike a nerve. 
  • Google Website Optimizer API Released:
    GWO rolled out a new API, which, depending on your CMS provider, can allow you to create and launch tests without touching any of your website’s code. Pretty useful stuff. Although a major limitation is that the API currently only integrates with two CMS providers.

Two Thumbs

  • Seth Godin – Some People Are Better Than Others:
    The short post about customer types earns a spot in this weeks roundup for one reason: The use of the word sneezers, which Godin uses to refer to the customers and brand evangelizers who are best at spreading your company’s word.
  • Bing It On:
    Google is still going strong, but Bing’s share of the search market continues to grow.
  • How SEO and Sex Are the Same:
    In a post with gratuitous use of the word ‘sex,’  Joel Leydon’s parody highlighting the similarities between sex and SEO is an entertaining read. Both sex and SEO are basic needs, they’re both organic, and yes, as Leydon points out, you can also pay for each, too.

Rocking on YOUmoz

Top YOUmoz entries:

  1. *Third-Party Affiliate Programs: Roll Your Own Instead by MichaelC 

  2. Case Study: How Building a Site for Users Improved Rankings by csaliba

  3. Web Analytics and Segmentation for Better Conversion by philou2803

* Indicates blog post was promoted to the SEOmoz Blog

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