Posted by rebecca
Stories, news, and other notable items from the past week:
Zero star links:
- My second-ever zero star link goes to Steve Rubel for audaciously claiming that many marketers pollute the web. His post comes off as being pure link bait with no substance to his argument. Pretty lame, if you ask me
Three star links:
- Hey, it’s a real-life Cookie Monster! COOKEEEEEEE, OM NOM NOM NOM.
- The Guardian follows a couple of working moms who try and bring their babies into the office. They quickly find out that yes, it’s just as annoying as you’d think.
- The Scientific American talks about how self-stereotyping can lead to either success or failure.
- Evisibility posted a follow up to my social media titles and descriptions post and talk about how a lot of people still don’t understand social media.
- Marty Weintraub joins in on the headline and description fun and posts over at aimClear about how to tweak an article’s existing title and add a compelling description when submitting to social media sites (such as Sphinn, in his examples).
Four star links:
- Distilled brings us interviews with local SEOs about geolocation and geotargeting. The SEOs provide some great tips, so check it out if you get a chance.
- Ever wondered why you never got a callback for that job you applied for a while back? Maybe Not Hired can provide some closure! This site shares snippets of resumes and cover letters that, uh, didn’t quite make the cut.
- Patrick Gavin shares an old image of a SERP’s clickthrough rate and reiterates that the difference between the #1 position is 4x the clicks as the #2 spot.
- Wow, Yahoo bought IndexTools. This seems to be a positive deal for both parties.
Five star links:
- Discover Magazine has an incredible story about a man who battled both cancer and identity theft. It’s a really compelling, gripping read, and it’s quite inspiring, too.
- The Sting of Poverty is a really good article about how traditional economics doesn’t apply to the poor.
YOUmoz entries:
- Geographical Targeting: Factors You Can’t Afford to Overlook. Pulkit007 talks about geotargeting issues and possible ways Google determines the nationality of a website.
- SEO By Google. Anna Eliot talks about Google selling Performics in a tongue-in-cheek manner.
- Tyler Shears on Finance SEO, SMM, Personas, and SMX. Bookworm SEO interviews Tyler Shears from Databang.
- Locally Registered and Hosted Sites, and How Links from Abroad Affect Them. Svetoslav discusses how links from .com sites helped his .co.uk site rank better in Google.com. He’s planning on doing some more experiments.
- Web Site Design and Hosting: Pros and Cons. Epurplemedia shares some benefits and disadvantages of using an inexpensive hosting service for your website.
- How to Get from Biz to Buzz: Part 2 - Drowning in "Success". Jkellygarrett takes us through a case study where he helped a company who had some technical SEO help but didn’t know how to bridge the "biz to buzz" gap.
- How’s an SEO to Advertise SEO Training on AdWords, For Crying Out Loud? Bookworm SEO shares with us a discussion he had with an AdWords support person and talks about his frustrations with their quality score metrics.
- Group Dynamics at SEOmoz.org. Thetjo puts on his Freud cap and analyzes the SEOmoz community, identifying role and status differentiation and other factors.
- Colloquial Copy: When Perfect is Wrong. Jkellygarrett talks about how SEO-friendly copy on your site doesn’t do any good if it’s not targeting your core audience. His post makes some very good points, so be sure to check it out.
Best of YOUmoz:
- Identity’s "SEOmoz is Clueless" post talks about the general failure of Google Images and uses one of my roundup posts as an example. For some reason "seomoz roundup" pulls up a picture of the Clueless movie poster, thanks to Rishi linking to it in the comments. Identity’s post is really thorough and provides many examples of various searches pulling up sucky search results in Google.
New events added to the Events Calendar:
- SMX Sydney April 10-11 in Sydney, Australia
- Mobile Social Networks & UGC July 2-4 at the Moevenpick Hotel, Amsterdam, Netherlands
New additions to the SEOmoz Marketplace:
Featured job postings:
- Link building contract for BuyBigTires in Raleigh, NC
- Senior technical SEO specialist for Venere.com in Rome, Italy
- Search engine marketing strategist for Human Capital Consultants in Needham, MA
- Part-time virtual in-house SEO/SEM/social media guru for Swimwear Express in Miami Beach, FL
- Junior/Trainee SEO for Dolphin Promotions in Blackpool, Lancs, UK
- SEO manager for Classmates.com in Renton, WA
- Contracted PPC guru for a 10 hour consulting project in St. Louis, MO
- SEM manager in Downers Grove, IL
Featured companies:
United States/North America:
- SlickRockWeb in St. Paul, MN
UK/Europe:
- MesterWeb AS in Norway
Asia:
- Webman Studio in Shanghai, China
Featured resumes:
- Kiowa Jackson is an accomplished online marketing specialist who is currently looking for employment.
- Jing Zhao is a multilingual SEO who specializes in e-commerce and is currently looking for employment.
More: continued here
