As much as I hate to pile on, run it into the ground, or beat a dead horse, when the topic is link bait I can’t resist, thus this week’s Link Week column.
The recent fake-news-story-as-successful-link-bait event and thesurroundingfirestorm has bugged me and had me thinking, which is dangerous when I’m supposed to be on vacation. Yet here I am with my laptop. The concept I can’t get off my mind is this notion of “trusted links” and “truthiness”. Is one fake news story any different than the thousands of press releases put out daily that are that are filled with hype masquerading as news? Is a fake news story any different than any marketing driven web site? Any different than any other content with an agenda?
