By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care?How is it going to help my business at the end of the day? Rather than writing this column myself - I decided to let Twitter (or more specifically my extended Twitter network) write it for me. This is me on Twitter (feel free to add me). So let’s get started…
The best way to demonstrate the usefulness or power of something is to show real examples. I started this experiment at approximately 5:20 PM EST on Monday afternoon. Within 1 hour, I had over 80 different replies that answered all of my questions and more. Within 1 hour I had reached out to people from all over the world and they had reached back.
It all started with this simple question: “How would you describe twitter in 140 characters or less?”
