Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future.
The judge ordered the defendant to stop using the word “ORION” in their search ad campaigns, by adding that keyword to the negative keyword filter in AdWords. Here are the exact words of the court order, found in section D of Orion Bancorp Inc. v. Orion Residential Finance LLC:
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