Many people have argued that Google is becoming more like Microsoft, especially in how dominant the company is in its core market: search. That dominance has raised the specter of the “M-Word” (monopoly) in some quarters. In particular it has most recently arisen in the context of the pending Google-Yahoo paid search deal. Both companies submitted the deal to voluntary review at the US Justice Department. And both Google and Yahoo argue that anti-trust considerations don’t apply because there’s no M&A deal and Google can’t control SEM prices.

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