Locals Only - A Column From Search Engine Land

Most locally-oriented sites focus their natural search optimization efforts on the big cities of the world — metros like New York, Chicago, and Los Angeles. Yet there is a lot of traffic to be found in the long tail of search queries involving the many tens of thousands of smaller towns in the world. Only problem is, Google’s local ranking methods seem to particularly prefer specific types of local sites for small town name queries. Here’s one approach that can jump you past the competition and into the desired first page of results for small town searches.

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