Posted by great scott!
One of our favorite things about SMX Advanced is that it brings all kinds of cool people to town, and you know what that means: special guest stars on Whiteboard Friday! This week we’ve got one of our pals from across the pond, Richard Baxter of SEO Gadget, joins Rand to talk about how to get your content indexed faster.
When you’re covering poppin’-fresh, trending, news-worthy content, there’s no time to sit around whittling miniature canoes and waiting for Google to come crawl your site and index your new content. That sort of passive attitude will allow your competitors to dominate all of that awesome Query Deserves Freshness search traffic and make enough money to go buy real, full-size canoes whittled by fine Native American craftsmen. You’ll be poor and jealous, and we just can’t have that. Watch this week’s video to learn several near-magical strategies to get your fresh content indexed faster than meth-fueled panther (that’s fast, people)!
Okay, you’re so fast that you ain’t got time to watch no stinking video, you just want the overview, well here you go. Mr. Baxter’s five strategies for super speedy indexing:
1. Normal Crawling
No, it’s not fast (usually), but it’s fairly reliable. That said, we don’t care about reliable; patient people are reliable and we’re not patient today, we want it NOW! Normal crawling is for sissies, ignore this point and move on to…
2. Update Your XML Site Map
There’s a link within your Google Webmaster Tools that will let you ping Google and let them know you’ve updated your XML, News, or Video Sitemaps. If you ping them, they will come. They may not come as quickly as they would if you put out a sign that says, "Free Beer," but it’ll definitely be much faster than their normal crawl pace.
Say that three times fast! You won’t summon the Candyman, but you will remember the name of this awesome service that can help you get found super quickly. By publishing to a PubSubHubbub Hub (you can use a public one or create your own using Superfeedr), you’ll automatically reach all PSH-compatible services including Google Reader, Friend Feed, and Feedburner. One-stop-shopping, people (and Richard promises that it’s super easy)!
Okay, okay, it’s not an official signal, but everybody who’s anybody thinks it’s highly likely that Google watches for new and/or popular content URLs that may be emerging faster than they can discover them. Makes sense, right? You and your friends can send word of the latest and greatest Hatchet-Wielding Super Hero faster than Google can find it; and if lot’s of people re-tweet it, there’s a good chance it deserves a little oomph in the SERPs.
Other than sounding like yet another wonderful device from the twisted mind of Ron Popeil, this service is like a combination of tactics 2 and 3.Ping-O-Matic lets you quickly ping a bunch of web services (such as PostRank, Bloglines, NewsGator, and Google Blog Search) notifying them of new content on your site. It’s as if there were a giant alarm that went off alerting the world of your amazing new content, and hey, isn’t that exactly what we’re trying to accomplish (as long as it doesn’t sound like the car alarm that keeps going off outside; I’d like to drop a meteorite on that car)?
There you go, five awesome tactics to get your stuff indexed and out to the public faster than a well-trained team of bobsledding ducks! Big thanks to Richard for hanging out with us this week and taking the time to work a little whiteboard magic.
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