As the phenomenon of local business ratings and reviews becomes more “institutionalized” and important, efforts are popping up to help businesses cope and/or take advantage of the trend. Merchant Circle is one business in the local space that has positioned itself as a platform for SMB “reputation management” as well as marketing.
Local search provider Yelp has now added tools that make it easier for local businesses to communicate with reviewers and to gain perspective on activity on their profiles.
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