Remember seeing all those ads about making easy money with AdSense? Pretty soon those hucksters will be displaying ads on how to make easy money on YouTube, based in part on this NYT article about how a couple YouTube video creators are making $20,000 a month. As Cory Williams said “I didn’t start it to make money, but what a lovely surprise.”

When evaluating such “opportunities” one must remember that there are mathematical outliers on every large social network. Generally it is a fools game to chase such a position, because many who are at the top accidentally ended up in the position (see above quote), and your odds of being 1 in 1,000,000 are precisely 1 in 1,000,000.

Many more people chasing that “opportunity” will only pollute the medium and force their relevancy algorithms to show less diversity, making it even harder to get noticed in a noisy market. Google encourages cut throat competition to create diversity, and then filters out the bottom 95% to 99% to maintain quality. But nobody wants to be a pet rock 😉

The NYT article mentions that one of the two people they profiled openly admitted to using product placement in his videos to generate half of his income. Google believes that buying/renting links that get your site placed well in the search results is evil, but it also believes that selling links by the click and unmarked product placements in videos are fine business strategies.

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