TechCrunch reports that YouTube is adding a new ad type to its ad mix named “Call-To-Action Overlay” ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. I can see the ad live on this video and here is a picture:

YouTube "Call-To-Action Overlay" Ads

This new ad type is reportedly launching today at https://ads.youtube.com/. It is interesting to note that the small vertical line in the YouTube play bar is where the ad starts to display.

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