Aaron Wall wrote an interesting article the other day about the value of a Google ranking. As we already know being number 1 on Google can drastically affect your business, but the question is, what is it worth? According to the data that AOL released a while back the number 10 listing gets 14x less clicks than the number 1 listing. And to go one step further, 89% of the clicks that users make when searching, happen to be on page 1.

Overall there are a lot of factors that can affect the value of a Google ranking and Aaron did a great job breaking down the value. So instead of summarizing everything Aaron wrote, I highly recommend that you go read the article.


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