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One of the most successful Google AdSense optimization strategies was to make your Google AdSense ads look as if they are part of your site content or navigation. This strategy is commonly referred to as blending your ads into your site design. Now, there are many grades of blending your AdSense ads. There are ways to do it where you can not tell the difference between the ad and your content and there are less extreme cases. Google AdSense posted a clarification that some of these techniqu
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It’s been a long time coming, but we’ve long seen it coming down the pike: Google’s got video ads in search engine results pages today. Danny Sullivan has long said that Universal Search, with its integrated video in SERPs, was just the first step toward video ads in the sidebar and above the natural [...]
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Microsoft isn’t keen to be left behind in the yet to be fully explored area of targeted TV advertising. Google has been looking into this, as have the cable companies, and now Microsoft is jumping into the mix with their recent acquisition of Navic Networks.Navic Networks is a seven-year-old firm from Waltham, Mass. that targets [...]
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Microsoft will give Google a run for its money in any arena they can—and the latest effort looks to be focused on television advertising, with Microsoft’s acquisition of Navic, a TV advertising company.Google’s slow foray into television advertising began last March, with confirmation coming last April. By January of this year, they had only [...]
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