by Barry Schwartz The Google AdSense blog announced they are testing a new beta feature that gives publishers control over the ads they can filter. This filter allows advertisers to pick specific categories of ads that they want to block. For example, if you have a site about education and you specifically do not want [...]

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by Hanan Lifshitz Our clients often ask us for help in picking their next markets and verticals—they are usually interested in the hot markets and verticals, where many small and medium businesses (SMBs) already invest money online. Palore provides this information by analyzing millions of web pages and seeing which SMBs advertise and where they [...]

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Over the course of the past month or two, there have been several reports that Google is allowing AdWords ads to have extended character limits, above what is allowed in the guidelines. I reported this at the Search Engine Roundtable earlier this month, where Google told me “We haven’t changed our AdWords policy regarding the [...]

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While using Opera I noticed the following Google test which places related phrases near some documents in the search results When I entered our above link building page into the Google AdWords Keyword Tool they showed mostly phrases related to the broader category of SEO and did not list the niche link related phrases, which [...]

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In a bit of irony, Microsoft-owned Avenue A/Razorfish’s search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact “is going to be good news for advertisers.” Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could result in higher prices for [...]

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