Search Engine Land ran a reader survey recently to help our advertisers know who comes to the site. Now I have a different one that I’d really encourage everyone to take. This is designed so that we know what readers like in terms of content and how we can improve things going forward. It’s fast [...]

continue reading.....

Remember Google announced that they will be strictly enforcing the AdWords display URL policy a few months back? Well, they actually started enforcing the policy at the beginning of this month. Some advertisers who had display URLs that did not match their destination URLs were impacted. It appears that some of those advertisers are now [...]

continue reading.....

Most Yahoo! Search Ad Clicks Are NOT From Yahoo! Danny Sullivan mentioned Efficient Frontier research which stated that 55% of Yahoo! Search ad clicks from last week were from syndication partners. Arbitrage Clicks Have Less Value If you normalize the above Yahoo! numbers you will see that search clicks convert nearly twice as well as [...]

continue reading.....

As expected, Google has announced that landing page load time will become a quality score factor in Google AdWords starting mid-June. In preparation for that launch, Google has started showing advertisers their metrics for the landing page load time for each keyword’s landing page. Here is a picture of what an okay landing page load [...]

continue reading.....

Roger Montti offers an insightful post on link building for new websites in 2008. If you have no traction you need to find a way to buy/beg/borrow/steal attention. Use that exposure to spread content that turns people on / gets them excited / evokes an emotional response / ties in with their worldview and identity…and [...]

continue reading.....