Search results for advertising
While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascinated with the phenomena of Superbowl advertisements. What other event allows you to generate buzz simply by making a media buy?When it comes to search, it is nearly useless [...]
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A big part of my responsibilities at TopRank involve the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing on social networks, news and media sharing sites.As social media usage increases month over month, marketers have found a way to use these popular sites [...]
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UPDATE: YuMe tells us that the deal is a partnership, not an acquisition.If the race between the Soviet Union and the United States to get the first man in space was coined “the Space Race,” perhaps we should call Google and Microsoft’s race to plaster the digital frontier with ads “the AdSpace Race.”This week, Microsoft [...]
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Blinkx, the video search engine and video search technology firm, is moving to acquire search advertising and contextual ad firm Miva, which has been hit hard on the stock market. Miva closed at $.78 a share yesterday, and according to Allen Stern at CenterNetworks, Blinkx is offering $1.20 a share in cash for Miva.Miva, which [...]
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Don’t mess with the UK’s Advertising Standards Authority! Pedantic is its middle name and it’s well versed in the ancient art of filament-slicing.According to the Guardian, it took just two complaints about an Apple iPhone TV advertisement (watch it here) for the watchdog to take action and ban the ad.The Advertising Standards Authority received two [...]
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The Olympics is over and US advertisers should be pleased with the results. Not only did we take home a lot of gold from athletes, this Olympics brought record web site traffic - and an experiment in online video advertising. The two weeks long Olympics was a test in how video advertising would play out.According [...]
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